Video Production Crew Receives Third Emmy Award
And the award goes to…the Video Production Unit! Nominees chosen by the Academy of Television Arts & Sciences for the 72nd Primetime Emmy Awards included a public service Announcement category, for which the Los Angeles County Sheriff’s Department “Drive Baked, Get Booked” production was selected the winner for the Los Angeles area. We wish to recognize the following professionals who received the prestigious award, as well as their talented support crew who helped put the production together:
Sergeant Harry Drucker (retired), Producer
Eric King, Producer
Deputy Yury Polissky, Director, Writer
Video Production Specialist Vance Kotrla, Graphic Designer
The things we see in television, movies and commercials are powerful influencers. Broadcasts can be informative, evoke emotions, provoke thoughts, sway us to make purchases, and persuade us to action. Public service announcements present messages through words and scenarios to raise awareness about a variety of topics and compel change, which the “Drive Baked, Get Booked” piece does in less than a minute.
Because of recent changes to regulations for medicinal and adult-use cannabis in California, people may not realize that, although smoking marijuana may be legal for some, driving impaired is illegal and dangerous for everyone. The intent of the video was to improve public awareness and safety regarding the dangers of driving under the influence of marijuana, presented in a true-to-life scenario with a hint of dry humor. A driver who is clearly inhibited finds himself face-to-face with a deputy as water rains down on them. The seasoned deputy comments flatly on the wet weather to the sleepy-eyed driver sitting inside of a smoke-filled car. It is only when the driver looks upward through the windshield that the viewer realizes he struck a fire hydrant, which is blasting a waterfall. You can watch it here: https://www.youtube.com/watch?v=BEdUCUYWWFU.
This is the third Emmy award received by the Video Production Unit. Their expert crew produced the gripping “Surviving an Active Shooter” https://www.youtube.com/watch?v=DFQ-oxhdFjE and a four-part public safety announcement series on gun safety, “If They’re Not Secured, They’re Not Safe,” which you can watch here:
The Video Production Unit, which falls under the umbrella of Training Bureau, is an in-house video production unit staffed by sworn and professional personnel with experience in the film and television industries. They produce public service announcements, training videos, and livestream ceremonial events, academy graduations and press conferences for the entire Department.
Deputy Lillian Peck
Sheriff’s Information Bureau
211 West Temple Street,
Los Angeles, CA 90012
Website LASD HQ: http://www.lasd.org
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Los Angeles County Sheriff’s Department