SHERIFF ALEX VILLANUEVA UNVEILS THE LASD PINK PATCH PROJECT SUV TO RAISE AWARENESS DURING BREAST CANCER MONTH
On Monday, October 4, 2021, in an ongoing effort to increase public awareness about the fight against breast cancer, Los Angeles County Sheriff Alex Villanueva unveiled the LASD Pink Patch Project SUV in front of the iconic Hall of Justice. Sheriff Villanueva also announced he authorized wearing the LASD Pink Patch during the month of October for all personnel who wear uniforms with a shoulder patch.
The Pink Patch Project is a collaborative effort between the Los Angeles County Police Chiefs’ Association (LACPCA) and over 500 public safety agencies throughout the United States. As part of this program, participating agencies sell their commemorative pink patches not only to public safety personnel but also to the community. In addition to pink patches, other merchandise, including T-shirts, challenge coins, and stuffed animals, is sold to generate funds. Last year face masks were added to the list. Proceeds from the sale of these items go to fund breast cancer education, research, and treatment. This year, proceeds of all the money raised from the sales of the Pink Patch merchandise will be going to the Pomona Valley Hospital Breast Care Center.
This year, Deputy Francisco Herrera and two volunteers, Edwin Escobar and Christian Escobar, designed the Pink Patch Project SUV. They donated approximately 200 hours of labor to honor their mother and to raise awareness for the terrible disease. The graphics were donated by LA Banners Print Company.
Please visit www.lasdpatch.com to purchase pink patches and other merchandise. Proceeds from the sale of these items will directly benefit the Pomona Valley Hospital Breast Care Center.